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The Cold and Flu Season is Upon Us! Is your immune system ready for an attack?

The most common infections, including colds, are spread not through the air, but by the hands, specifically under the finger mails, to the nose, eyes, and mouth.  A runny nose is your body’s attempt to cleanse the waste.  At the first sign of the mucus going clear to cloudy, it is time to act.  Your body is being overwhelmed and is not able to cleanse waste anymore.  Instead, it has become a storehouse for viruses and bacteria.  Get rid of the mucus and you rid yourself of bacteria, infection, and irritation that can drain the strength of your immune system.

You can reduce your chances of getting bacterial infections by keeping your fingernails cut short and use a nailbrush.  A University of Georgia study found that fingernails harbor 90% of the bacteria on the hands.  The Centers for Disease Control and Prevention’s hand hygiene guidelines recommend that natural nails only exceed ¼ inch past the finger tips.  Using a nailbrush is effective in removing bacteria but is largely ineffective with long nails.  Another tip is to blow your nose into a clean tissue and repeat until there is no more mucus in your nasal passage.  This way, you slam the doors to germs.

Keep a hand sanitizer in your purse, car and office and use it throughout the day when you do not have access to soap and water or traveling. You can use it to wipe off door handles in public restrooms, ATM machines, and places where you are exposed to germs from others.


Vitamin C is Proven to Help

The U.S. Department of agriculture discovered the sad fact: most Americans are not only failing to get optimal nutrition, but are deficient in many nutrients needed to strengthen the immune system.  At least 1/3 of us consume less than 70% of the Recommended daily Allowances for vitamin A, vitamin C, vitamin B1 (thiamine), vitamin B2 (riboflavin), vitamin B3 (niacin), vitamin B12 and the minerals calcium, magnesium, zinc and iron.1  Considering the fact that the RDA is too low to begin with, this is very telling indeed.

Of all the vitamins, vitamin C with bioflavonoids is perhaps the best-known immune booster.  It is well established that vitamin C is vitally important to healthy white blood cells.  If you didn’t believe it before, pay attention to this!  Since 1971, 21 placebo-controlled studies have been done evaluating vitamin C’s effect at a dose 1-4 grams per day on the common cold.  In every one of these 21 studies, vitamin C reduced the duration and severity of symptoms of the common cold by an average of 23%.2  Wide ranges of other benefits have also been recognized, but we publish that information in upcoming blogs.

How it works: Vitamin C is an antioxidant.  This means it prevents the destruction of healthy cell tissue.  Researchers have noted that during a cold or flu, a large number of neutrophils – bad guys – occur in the body.  Neutrophils release large amounts of oxidizing materials that can damage cell tissue. What scientists have noted is that during a cold or flu infection, large amounts of vitamin C is used up.  As the cold progresses, there is a significant decrease in vitamin C concentration.

Harri Hemila, a researcher with the University of Helsinki, Finland, did his own studies of this process and believes the body suffers for it.  He believes 6 grams (6,000 milligrams) a day of vitamin C during a cold or flu can maximize the body’s battle, noting that the diet of our ancestors contained 0.4-2 grams (400-2,000 mgs) of vitamin C per day.3

In his book, How to Live Longer and Feel Better, two-time Nobel laureate Linus Pauling, Ph.D., championed the use of vitamin C for preventing and helping to overcome colds.

Robert Cathcart III, M.D., a California physician, had successfully treated over 15,000 patients with massive doses of vitamin C; curing viral pneumonia, mononucleosis, influenza, colds, hepatitis, shingles, and cold sores.  He developed a guideline for practical application of vitamin C which he referred to as “bowel tolerance”.  The individuals own body will determine how much vitamin C it requires.  The cutoff point is determined by the onset of diarrhea.  The tolerance level for each individual differs.  Some days you can tolerate more, some days less.  A cold can be labeled a 20-30 gram cold, or 60 gram flu, according to how much a person can take before they reach bowel tolerance.


Power-Pack Vitamin C with Bioflavonoids

Now you know that vitamin C, while it can’t cure a cold or flu, can keep you from ending up in bed.  It turns out there’s even more you can do.  You can make sure your vitamin C contains bioflavonoids.  Like the B vitamins, which work together in B-complex formulas, vitamin C and bioflavonoids should be considered a C-complex.

At the Creighton University School of Medicine, Omaha, Nebraska, a group of nurses was given tablets containing two substances.  The nurses were checked for one year, as was another group which received a placebo.  The nurses receiving the vitamin C and bioflavonoids had 55% fewer colds than the placebo group, and their infections lasted an average of 3.9 days, compared to 6.7 days for the placebo group.4

Quercetin, a particularly potent bioflavonoid, can be a very effective nutritional antihistamine.5  It has been shown to be effective against many viruses, including viruses that cause the flu. 6


Benefiting from Botanicals

We have all seen our heart strings pulled by the sight of a child with a cold.  What happens is that the mucus that forms from a cold or allergy thickens, perhaps from not enough water in the body, and stays in the nasal cavities long enough for bacteria to develop.   It’s the proliferation of bacteria, trapped inside the tissue pockets, that can create pain and inflammation.  Anything that kills the bacteria will alleviate the infection.  The key to this, is that the medicine must be circulated systemically, through the blood, and must only kill the bad bacteria, leaving the good bacteria to do it’s job.  That’s where the supplement garlic comes in.

Garlic is a powerful and effective detoxifier and immune system booster.  When garlic is reduced to a supplemental form the toxic effects of large amounts of fresh garlic is eliminated.  Supplemental garlic is odorless too, so you don’t have to worry about “garlic burps”.  If you choose to use raw garlic, don’t cook it.  Heat destroys many of the natural enzymes.

Tea made form elder flowers helps clear congestion in the respiratory tract. It is also effective for sinus, throat and inner ear infections.  The action of the flowers is enhanced if combined with hyssop and yarrow flowers.  For lung congestion and asthma, mix elder flowers with mullein flowers and chamomile flowers.  These teas are rather bitter, but adding peppermint leaves improves the taste.  Gargling a cool tea made from elder flowers soothes a sore throat.

Besides it’s other healing qualities, elder contains vitamin C, vitamin A and bioflavonoids.  Four ounces of elderberries contain about 35 milligrams of vitamin C and 600 IUs of vitamin A.  Elder flowers contain rutin, a bioflavonoid also found in buckwheat that helps the body assimilate vitamin C. 7

Forgotten Nutrient Knowledge

Over 75 years ago scientist first discovered Vitamin A’s value in treating and preventing cold and flu.  In 1942, Italian physician Di Salvatore Princi published his study results that showed mice had more resistance to an influenza germ if they were given vitamin A.  in 1937, German doctor Torsten Lindquist found that vitamin A content of the blood was drastically lowered in the first 5 days of illness.  When the patient began to feel better, the level of vitamin A rose dramatically, even though no vitamin A was added to the diet.  His assumption was that it was used in the healing process.8

Vitamin A can work against colds by strengthening and restoring the mucous membranes of the throat, nose and sinus cavities.  The role of mucus is to flush out germs and foreign matter to they can’t hurt and take hold in the system.  If membranes are weak and thin, their ability to defend the body are compromised.  Vitamin A prevents colds and infections by making sure the membranes within are strong enough to push germs and mucus out, and alleviates the symptoms by keeping membranes moist so there is less dryness and pain.9

Like vitamin C, zinc also possesses direct antiviral activity against several virus that can cause the common cold.  In a double-blind clinical trial, zinc gluconate lozenges significantly reduced the average duration of common colds by seven days.10  These lozenges can be purchased at vitamin and health food stores.

Take charge of your seasonal health and give your system the ammunition it needs to be well!

Maximum Living’s Solu-C with Bioflavonoids and green tea, MineralRich and Antioxidant equip you with an arsenal to help battle the cold and flu season.

Solu-C® Capsules are a source of vitamin C that combines the bioflavonoid benefits of citrus, grape seed, and rutin with the powerful immune enhancing properties of green tea. Together these nutrients offer a one-two punch of daily antioxidant protection that is unsurpassed!



MineralRich® offers a blend of naturally balanced trace minerals combined with essential macro minerals including calcium, magnesium, zinc, selenium, manganese, chromium, potassium and silica. 1000 mcg of B-12 and 200 mcg of Biotin (B7) are also added making this synergistic formula complete for optimal health.





Antioxidant – This free radical ravaging formula includes vitamin A derived from natural beta-carotene, vitamins C and E; the mineral antioxidants chromium, selenium and zinc in combination with a selection of herbal components and the potent mitochondrial amino acids glutathione, methionine, and cysteine. Additional ingredients include the free radical quencher alpha lipoic acid and the flavonoids ginkgo biloba and grape seed





About this Blog:  This blog was created and referenced from the Nutritional Encyclopedia, All Your Health Questions Answered Naturally II, by the late Best Selling Author, Maureen Kennedy Salaman.  This manual to health offered information to prove that nutritional supplementation can be as therapeutic as pharmaceuticals. 

          1. ”USDA Study of 40,000 Americans,” Food Technology, 1981
          2. Hemila Harri, “Does Vitamin C Alleviate the Symptoms of the Common Cold? – A review of Current Evidence,” Scandinavian Journal of infectious diseases, 1994
          3. Ibid.
          4. The complete Book of Vitamins, Rodale Book inc.
          5. Dr. Atkin’s Health Revolution, Houghlin Mifflin co.
          6. Healing Nutrients, Contemporary Books
          7. “Respect Your Elder,” Vegetarian Times
          8. , 9.  The Health Finder, Rodale Books

        10. Murray, Michael, M.d., and Pizzorno, Joseph, N.D., Encyclopedia of Natural Medicine, Prima Publishing

6 Telltale Signs You May Be Suffering from a Magnesium Deficiency

How can one mineral cause so many issues? 

Magnesium is essential for more than 300 different enzymatic processes in the body. It has a role in countless body functions such as your heartbeat, muscle movement, and the production of hormones.

A magnesium deficiency contributes to issues for half of Americans that do not consume enough magnesium.  Unfortunately, most of these people are completely unaware that they have a magnesium deficiency.  The good news is magnesium deficiencies can be easily fixed and may alleviate many issues that are affecting your quality of life.

6 Common Deficiency Signs:

  1. Muscle Cramps & Spasms

Although the exact cause of muscle cramps and spasms isn’t yet known, many think a lack of minerals is to blame. Specifically, being low in potassium, calcium, or magnesium is thought to cause cramps.

This issue is very common thanks to our coffee-addicted society.  Beverages such as coffee, tea, or even blood pressure medications are considered diuretics and can quickly deplete our mineral stores.  When we urinate, minerals leave our body.  If you frequently drink coffee or take a diuretic medication, you may want to consider a multi-mineral supplement like Maximum Living’s MineralRich.

Magnesium helps with muscle relaxation.  When magnesium deficient, your muscles can involuntarily contract which can cause painful spasms.

2. Anxiety/Depression

Do you feel anxious on a normal basis? Anxiety is one of the most common mental illnesses in America.

Research points to magnesium deficiencies as a potential causative factor in mood disorders, anxiety, and stress-related conditions.  Recent research suggests that magnesium supplementation can be beneficial for these conditions.

While magnesium may not be the cure for anxiety caused by other factors, you will want to seriously consider it if you experience anxiety in addition to any of these other symptoms listed in this article.

3. Insomnia or Trouble Sleeping

If you have trouble sleeping, staying asleep, or are an insomniac, you may be deficient in magnesium. Even a small lack of magnesium can prevent the brain from relaxing at night.

Magnesium plays a key role in your central nervous system.  Since magnesium is also known to promote relaxation, it is recommended that if you take a magnesium supplement, you should take it at night to take advantage of this trait.  Restoring your magnesium levels can help you get a restful night’s sleep.

4. Constipation

The relaxing effect of magnesium also applies to your digestive tract.  Low magnesium can cause your intestines to contract more resulting in constipation.  Magnesium isn’t only important for the relaxation of the intestines, it also pulls water into you’re your intestines which allows waste to move along easier.

5. High Blood Pressure/Hypertension

Magnesium helps to dilate and relax your blood vessels.  Since magnesium helps to relax our blood vessels, it does the opposite when we are deficient in magnesium. In other words, a magnesium deficiency can cause high blood pressure by increasing blood vessel constriction.

If you experience difficulties with high blood pressure, you may want to consider supplementing with magnesium.

6.  Headaches and Migraines

Migraines are the result of a constriction or tenseness. Tension headaches, for example, are the result of tense muscles in the upper back, shoulders, or neck–these are often perceived as migraines.

Studies have shown that people who experience migraines often have lower levels of magnesium compared to those who do not experience migraines.  Restoring your magnesium levels and adding an adequate source of magnesium in your diet may result in long-term relief from migraines or headaches.

You Think You’re Deficient in Magnesium.  Now What?

The most obvious answer is that you need to replenish your body’s magnesium levels.

The more symptoms you experience, the greater the chance you have a magnesium deficiency. If you only experience one of the listed symptoms of a magnesium deficiency, it may be that your issues are caused by something else. Most people are deficient in magnesium anyway, so it’s a good idea to supplement more magnesium in your diet.

There are two ways you can get magnesium into your body to alleviate the symptoms of a magnesium deficiency: through your diet and with supplementation.

Getting Magnesium into Your Diet

If you are aware of the foods that are high in magnesium, you can easily sprinkle them into our diet. Magnesium can surprisingly be found in a wide range of foods. Typically green leafy vegetables, nuts & seeds, and whole grains contain magnesium. Check out this info-graph from Dr. Axe.

For some people, simply eating foods with magnesium will be enough to make you feel better. In cases of a more extreme magnesium deficiency, a supplement may be a better option.

Supplementing with Magnesium

The RDA for magnesium (daily minimum needed) is around 310 mg a day for females and 400 mg a day for males. When you look a magnesium supplement, consider these numbers.

Magnesium is not the only essential mineral that our body needs. Many of us take a multi-vitamin to make up for vitamins we may be missing out on through our diet; multi-mineral supplements can do the same.


MineralRich & MineralRich plus Aloe

MineralRich is multi-mineral/magnesium supplement that offers an array of trace minerals and magnesium the body needs.  Maximum Living’s MineralRich is an optimal choice providing 100mg of magnesium as opposed to the general 300mg RDA recommendation.  When a supplement contains too much magnesium, it becomes easy to get too much magnesium in your body because most of us get varying amounts of magnesium through our diet. It’s a nice and safe starting point for a magnesium supplement. The trace mineral and macro mineral blend in MineralRich is accompanied by two essential vitamins, B-12, and biotin.  These vitamins work along with the mineral blend to address common deficiencies that can cause the body to be “out of balance”.  When the body is out of balance, we can experience several issues that may be alleviated with supplementation.

MineralRich with Aloe is also an option.  It is the same great MineralRich formula with added Aloe that can help soothe digestion.

The Bottom Line

Most people get far less magnesium than what their body needs. The longer you go on with a magnesium deficiency, the more symptoms you will likely experience. If you or someone you know may have a magnesium deficiency, do them a favor and tell them about it (or send this article to them).

If you add magnesium to your diet or take a magnesium supplement, do not expect results instantly. The time it takes to completely restore your magnesium levels depends on how deficient in magnesium you are.


Maximum Living releases a new vegan Vita-Sprout® Formula

Maximum Living releases a new vegan Vita-Sprout® Formula

A whole food multi-vitamin that feeds the body with organic and GMO-free nutrients

 SOULSBYVILLE, CA (September 20, 2016) – It’s no secret that the body doesn’t get the nutrients needed for optimal health, even when taking a multi-vitamin.  Many multiples do not provide the nutrients in forms most bioavailable for the body to absorb and utilize.  Maximum Living has released their newly reformulated Vita-Sprout ® offering an improved blend of phytonutrient rich ingredients.

“We have researched several multi-vitamin formulas in the natural market place claiming to be “whole food based”, when in fact these products do not provide the active form of  nutrients derived from food.  For many years, Vita-Sprout® has been a cutting-edge whole food vitamin with quality ingredients.  We made some impressive adjustments to the formula which now offers Organic and GMO-Free ingredients suitable for vegans.” states Kelly Coppel, Marketing Communications Manager for Maximum Living.

Vita-Sprout® is now comprised of a concentrated organic sprout blend along with a GMO-free vegetable and herb antioxidant blend.   Ingredient highlights include minerals derived from biologically active lentil cultures containing phytocheleated trace elements and the B vitamins in phosphorylated forms.   The new Vita-Sprout® truly is a synergistic blend designed to feed the body just like food.

Founded in 1992, Maximum Living Quality Supplements was created to meet an identified need in the market for high-quality mineral supplements. After observing that more of his medical practice patients suffered from magnesium and trace mineral deficiencies than calcium, Dr. Ross Gordon, (D.O, M.D.), along with Maureen Kennedy Salaman and a team of experts, formulated the company’s first product, MineralRich®. It was an immediate success and gained notable recognition in the nutritional supplement marketplace. As the company has grown, it’s added a wide selection of other health promoting supplements, all of which are proudly made in the USA utilizing the finest raw materials and most cutting-edge manufacturing processes.

For a full list of products, visit or call (800) 445-4325

For more information, editorial media can contact Kelly Coppel at Maximum Living at (800) 445-4325 or

Better Nutrition Names Maximum Living MineralRich® Concentrate a Best Supplement

Better Nutrition Names Maximum Living MineralRich® Concentrate a Best Supplement  New formula honored in magazine’s esteemed annual awards for 2015


SOULSBYVILLE, CA (November 2, 2015) –Better Nutrition Magazine, a widely circulated national guide to natural living, has named Maximum Living MineralRich Concentrate with B-12 and Biotin in its Best of Supplements Awards for 2015.

Featured in the magazine’s November issue, Maximum Living MineralRich Concentrate is honored as an outstanding supplement in the “Vitamins and Minerals” category, alongside formulas from Health Direct, Natural Factors and Nordic Naturals.

Better Nutrition has bestowed the Best of Supplements title on Maximum Living’s original MineralRich formula in previous years, but this marks the first honor for the new MineralRich Concentrate.

A powerful boost to any beverage, MineralRich Concentrate delivers more than 70 pH balancing essential ionic trace minerals, as well as 1,000 mcg of B-12 (as methylcobalamin), biotin and extra magnesium, in convenient liquid form. The gluten-free, vegan formula offers a broad range of nutritional support for muscles, bones, teeth, hair, skin and nails, and helps sustain energy levels naturally throughout the day, without added sweeteners or preservatives.

“It’s a great honor to receive recognition from such a discerning publication for one of our newest supplements,” said Kelly Coppel, marketing communications manager for Maximum Living. “Always a winner in our eyes, MineralRich Concentrate’s unique blend of ionic trace minerals, combined with B-12 and biotin, exceeds far beyond your average trace mineral supplement.”

Maximum Living MineralRich Concentrate is available in a four-ounce dropper bottle containing 48 servings (a six-week supply), and can be purchased at, as well as a variety of natural foods markets and nutrition centers across the country. MSRP: $38.95

Founded in 1992, Maximum Living Quality Supplements was created to meet an identified need in the market for high-quality mineral supplements. After observing that more of his medical practice patients suffered from magnesium and trace mineral deficiencies than calcium, Dr. Ross Gordon, (D.O, M.D.), along with Maureen Kennedy Salaman and a team of experts, formulated the company’s first product, MineralRich®. It was an immediate success and gained notable recognition in the nutritional supplement marketplace. As the company has grown, it’s added a wide selection of other health-promoting supplements, all of which are proudly made in the USA utilizing the finest raw materials and most cutting-edge manufacturing processes.

For a full list of products, visit or call (800) 445-4325.

For more information, editorial media can contact Kelly Coppel at Maximum Living at (800) 445-4325 or